Discover the people, passion, and purpose behind Purple Transform. We’re a small team of driven, flexible and highly skilled individuals passionate about solving challenges that truly matter.
Vision. Mission. Magic.
Our motto, Better Human Outcomes, reflects our dedication to enhancing quality of life through innovation
Our Vision
To be the global leader of innovative and trusted AI-driven solutions. We empower our clients to, evolve, and realise Better Human Outcomes.
Our Mission
To deliver innovative solutions for Better Human Outcomes, ensuring a safer future for communities and businesses worldwide.
Our Platform
Imagine a future where technology proactively enhances public safety, strengthens security and empowers organisations to thrive.
Our Leadership Team
Meet the experienced team behind the SIYTE platform
Aleksandra Płoszynska
Head of Finance
Experience in financial management and accounting, Ola oversees all financial operations. Providing the clear financial insight needed to guide strategic, sustainable growth and drive operational excellence across the business.
Andy Longyear
Principle Solutions Architect
With 35 years in IT and expertise in industrial networks and IoT, Andy brings complex technologies to life through practical, scalable solutions - ensuring SIYTE receives the right data through integration and testing.
Bruce Leith
Chairman & CEO
Bruce provides leadership to the board and senior team, ensuring strong governance and effective decision-making. With 35+ years in the software industry and international sales experience across Europe, the US and APAC.
Caroline Cole
Head of Marketing
A creative strategist with a decade in design and media, Caroline connects storytelling and technology to shape the brand and marketing vision. Responsible for SIYTE’s brand strategy, communications and driving industry awareness.
Craig Sutton
Head of Global Partners
With expertise in healthcare and data innovation, Craig leads how partners engage, align and gain value from working together. This work builds high-performing partner channels that enable scalable sales, delivery and configuration.
Jamie Gale
Head of Development
Jamie leads product development, driving innovation and ensuring our roadmap meets evolving market needs. With over 10 years building and scaling SaaS platforms - transforming customer requirements into scalable solutions.
Neil Latter
Founder & Advisor
Neil founded Purple Transform with a mission to harness AI, data and automation to solve real-world operational challenges. Neil laid the groundwork for SIYTE and guided the company through its formative years of growth.
Richard Osborne
Head of Consulting & Pre-Sales
With over 25 years in technology innovation, Richard aligns business goals with transformative digital solutions, bridging customer needs with product strategy to ensure the platform delivers meaningful, outcome-driven value.
William Wood
Head of Business Development
Drawing on experience across sales and programme delivery, Will works closely with customers and partners - aligning organisational goals with SIYTE’s capabilities, bringing a customer-first mindset to every deployment.
Our Investors
Meet the investors supporting our growth and long-term vision
Greg D’Ambrosio
Sure Valley Ventures
Greg joined SVV in 2022 following seven years in operational finance at Shard Capital. With experience across regulated financial services and board roles in SVV’s AI portfolio, he provides hands-on financial and operational guidance.
Julian Dennard
Mercia Ventures
With over 20 years in venture capital and private equity, Julian supports founders navigating innovation and changing markets, driven by a passion for helping ambitious entrepreneurs turn vision into reality.
Our Values.
Values that inspire innovation, guide our actions and shape the future that we’re building
Determination
In our mission.
Uncompromising
Honesty and integrity.
Transparency
In our innovation.
Unwavering
Commitment.
Respect
for Human Rights.
Awards & Accolades.
Industry-recognised excellence with awards that validate our impact
Featured. Celebrated. Empowered.
Discover the articles showcasing our team’s expertise and impact
Staging Flood Monitoring Tech for Chipping Sodbury’s Railway
On Site with Lee - Episode 10 👷♂️Lee and Andy stage and test the flood monitoring solution, ensuring rapid deployment and real-time insights.
When Green Spaces Become Unsafe: Tackling ASB with AI
At Purple Transform, we’re expanding our AI-powered ‘Safer Streets’ solution beyond transport to help detect and prevent anti-social behaviour in public spaces.
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